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Debenhams unveils new own brand Kley for AW19

Lauretta Roberts
18 September 2019

Debenhams has launched a new womenswear own brand for AW19 offering "realwear" for women, designed by women.

The Kley range comprises "effortless" modern pieces from which women can build a wardrobe, the department store says.

It is divided into four key categories, using the acronym L.I.F.E. "Luxury" comprises leather skirts, silk blouses and cashmere blend knits, "Important" includes fashion informed, seasonal heroes and sustainable fabrications, "Function" covers weatherproofed outerwear and hybrid garments that can be reversible, with  "Essential" layering items rounding off the offer.

Debenhams

"Kley is about effortless styling solutions for the everyday. The collection is a combination of timeless wardrobe staples and ‘must have’ pieces, offering items which we hope will be loved for years," said Lucia Heffernan, Kley Designer.

The collection is available at 70 Debenhams stores nationwide and online with prices ranging from £20 to £200.

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