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Debenhams under scrutiny: CEO bonus could result in investor revolt

Chloe Burney
15 September 2025

Debenhams Group is facing mounting pressure from shareholders ahead of its Annual General Meeting this Thursday, after two shareholder advisory firms urged investors to reject the group’s executive pay report.

The warning comes as the online fashion giant (now rebranded from Boohoo Group to the Debenhams Group) struggles to regain investor confidence amid steep losses and an escalating power struggle with its largest shareholder, Frasers Group.

At the heart of the dispute is a £2 million cash-and-shares bonus for Chief Executive Dan Finley, who took the helm last November after previously leading Debenhams. According to The Telegraph, Institutional Shareholder Services (ISS) criticised Debenhams for failing to confirm whether the award was a like-for-like replacement for forfeited incentives at Finley’s former role.

Glass Lewis, meanwhile, raised alarm over the company’s use of discretionary bonuses, warning that rewarding executives for actions "intrinsic to their duties" indicated a lack of resolve to tie pay to genuine performance.

Debenhams Dan Finley

Dan Finley, CEO at Debenhams Group

The scrutiny comes after Debenhams reported record losses of £348 million last month. The rebrand and turnaround strategy has yet to prove it can deliver the financial turnaround investors are demanding.

Adding to this is the reported possibility of a sale of PrettyLittleThing, a move that would strip away one of Boohoo’s most high-profile brands as part of the wider turnaround effort.

This latest clash over executive pay adds fuel to an already tense relationship with Frasers Group. Mike Ashley, whose retail empire has become Debenhams' largest shareholder, has clashed with the board over its governance and strategy.

Just weeks ago, Frasers launched a bid to oust Debenhams’ chairman, accusing him of striking a damaging £175 million loan deal that ignored shareholder interests. Ashley has long argued that his direct involvement could revive the struggling business, though investors blocked his proposal to join the board last December.

For Debenhams Group, Thursday’s AGM will serve as a test of confidence in both its leadership team and its Debenhams-focused reset.

 

Read more about Ashley and Kamani's rivalry here: 'Timeline: Mike Ashley's eleven-year campaign to take control of Debenhams'. 

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