Debenhams has announced the relaunch of its Beauty Club. The reward scheme offers points in exchange for every beauty product purchased online at Debenhams.
Beauty Club points can be earned on purchases across the Debenhams beauty offer, including makeup, skincare, fragrance, beauty electricals and also home fragrance. The points earned become credit that can be redeemed on future beauty buys.
The reward scheme will also give members access to delivery offers and birthday treats.
Since the brand's takeover earlier this year, Boohoo Group has been strengthening Debenhams' online presence. The Debenhams website already has 300 million UK visits per year, the relaunch of the Beauty Club hopes to encourage even more.
To celebrate its launch, between 14 and 28 October members can receive £20 worth of points when spending £30 on beauty online at Debenhams.
Earlier this week it was revealed that Boohoo Group was planning to open one standalone dedicated beauty store for Debenhams in Manchester. Having a bricks and mortar presence is crucial for Debenhams to secure supply of certain major beauty brands.