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Debenhams launches major new online marketplace with Mirakl

Sophie Smith
06 October 2021

Debenhams has unveiled a new platform, powered by tech provider Mirakl, which it says will enable it to create the UK’s largest marketplace across fashion, beauty, sport and homeware.

The Debenhams website already has 300 million UK visits per year and the new platform has enabled it to scale its offer to 70,000 different products. It also provides scope for rapid growth.

Boohoo Group acquired the brand and e-commerce arm of the collapsed former department store in January for £55m and subsequently relaunched its website. In recent months it has onboarded more than 200 brands.

Jo Graham, Chief Information Officer at Boohoo Group, said: "With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce.

“Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise and seller ecosystem. Mirakl is supporting us to drive forward Debenhams’ digital transformation, while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”

Mirakl is a ecommerce software company, which creates marketplace platforms for brands including Urban Outfitters, Feelunique, Joules and H&M Home.

Adrien Nussenbaum, Co-Founder and Co-CEO at Mirakl, said: “In creating an online marketplace, Debenhams is able to transform the way it reaches and engages with both existing customers and a new customer base of digital native shoppers by providing a one-stop online shop.

"This partnership with Debenhams is further validation of the capacity of our market-leading solution to enable UK retailers to meet changing customer demand and lead in this new digital age.”

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