Debenhams Group partners with Pinterest to boost brand awareness and growth
Debenhams Group has partnered with Pinterest to increase brand awareness and boost sales across its retail brands, including Debenhams, PrettyLittleThing, boohoo, boohooMAN and Karen Millen.
It is utilising the visual search and discovery platform "to reach an engaged audience" through Pinterest’s growing suite of AI tools, as part of Debenhams Group’s growth strategy and shift to a marketplace model.
The approach has already produced results, with a targeted bridal campaign leading to 75% better click-through rates "compared to category benchmarks".
Dan Finley, CEO of Debenhams Group, said: "Staying relevant is key for shoppers today. Rather than just keeping up with trends, they’re looking for inspiration and ways to get ahead of the curve, and are using Pinterest to do so.
"Through our work with Pinterest, we’re ensuring that the wide variety of brands found on Debenhams are easily discovered, which is enabling us to reach new customers, and ensure we are the go-to destination for new fashion, home and beauty trends."
Beth Horn, UK MD at Pinterest, added: "Debenhams Group has quickly harnessed the power of Pinterest. In partnership we’ve developed a bespoke strategy that’s transforming their presence on Pinterest from nascent to one of the most sophisticated retail brands on our platform.
"People come to Pinterest with intention: to turn inspiration into action. By leveraging our best-in-class technology and creative solutions, Debenhams can now connect our engaged users with its incredible marketplace of over 15,000 brands."
