Debenhams adds 'Lola and Maverick' to its kidswear segment

Department store chain, Debenhams has revealed 'Lola and Maverick' as its new premium Kidswear brand aimed at the younger and tweenies children’s market.

The brand is available in 82 Debenhams stores nationwide and online at debenhams.com, with prices ranging from £14 to £38.

Lola and Maverick, recognised for its bold colours and "confident prints" is available for both girls and boys from spring/summer 2020, and caters to “versatile dressing”. The brand features daywear, occasion-wear, co-ords, dresses, tops and leggings for girls as well as shorts, tops and dungarees for boys.

Debenhams said in a statement: “Versatile dressing is the key to any kids wardrobe, with occasion dressing just as important to the range as everyday wear.”

The girls range includes a variety of dresses and separates in floral and animal prints, whilst the boys collection features shirts and shorts for both every daywear and holiday dressing.

Head of design for Lola and Maverick, Leanne Fraser said in a statement: “We are really proud to launch Lola and Maverick. Beautiful, aspirational product with signature prints and bold colour at its heartland. Every detail has been creatively designed to create stand out and unique pieces.”