David M Robinson reopens upsized and refurbished Liverpool ONE flagship

British luxury jewellery retailer, David M Robinson has upsized and refurbished its Liverpool ONE flagship following "strong performance" at the destination.

The the extended 5,478 sq ft site reopened on 17 May and debuts DMR’s latest concept showroom, designed in collaboration with international interior designers LXA.

The 72% increase in space now allows the store to feature in-store VIP spaces, including a private dining room for 12 guests, a champagne bar, as well as a sound-proofed media room.

DMR's new Champagne bar

The new showroom also has a 1,130 sq ft Rolex espace, IWC espace and offers jewellery and watch workshops in the form of Master Goldsmith and Master Watchmaker.

John Robinson, Managing Director at DMR, commented: “We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began.

"This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom. Coupled with enhanced workshops for our watchmakers and the expert goldsmiths at the beating heart of our business, the showroom’s private dining room served by an in-house kitchen and its dedicated media room from which our ambassadors and technicians can communicate with their clients, makes it truly one of the UK’s most innovative retail spaces.”