David Beckham brand business posts ‘record’ revenues and profits

DRJB Holdings, the company for David Beckham’s brand business activities which was by acquired by Authentic Brands Group in 2022, has reported a “record financial performance” for the year ending 31 December 2025.

It was driven by new commercial partnerships and product launches, which created “significant momentum” ahead of the 2026 FIFA World Cup.
Revenue for the year was up 20% to $110.5 million (£84 million) from $92.3 million (£72.2 million) in 2024, while pre-tax profit was up 47% to $65.8m (£50 million) from $44.9 million (£35.1 million) in 2024.

Since the acquisition by Authentic Brands Group, DRJB Holdings has continued to strengthen its commercial position, with pre-tax profit rising by nearly 50% in 2025 on the back of “strong top-line growth”.

During the year, the group secured new commercial partnerships ahead of the 2026 FIFA World Cup, including contracts with McDonald’s, Verizon and PepsiCo Lay’s.

The group also maintained its focus on long-term strategic partnerships, signing a new multi-year agreement with Bank of America. Under the partnership, Beckham will serve as long-term ambassador for the bank’s global sports programme, ‘Sports with Us’. He also played a major role in the company’s FIFA World Cup activations.

During 2025, Beckham also launched his first co-designed menswear collections for Hugo Boss, new collections for David Beckham Eyewear in partnership with Safilo, and released his second model of limited-edition Predator football boots with Adidas.

After moving into the wellness sector in 2024, Beckham co-founded IM8 - an all-in-one supplement business - in partnership with health sciences company, Prenetics. The brand has rapidly become one of the fastest growing nutritional supplement businesses globally.

Commenting on the results, Corey Salter, Chief Executive Officer of Entertainment at Authentic, said: “The recent financial performance has again demonstrated why David Beckham is one of the most powerful global brands in sport, lifestyle, entertainment and much more. It’s been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth.

“What these results show is that behind the Beckham brand is a strong and highly effective team within Authentic, set up with the financial discipline and strong fundamentals to continue to grow profitably through 2026 and beyond.”

In September 2025, Beckham was knighted by His Majesty King Charles III for his services to sport and charity. By the end of the year, he had a global social media following of 169 million.

It was also a landmark year for Inter Miami CF – the club Beckham co-owns with Jorge and Jose Mas – which opened its new 26,700-seat stadium at Miami Freedom Park in April 2026.

Further milestones at the club included the signing of five-times Champions League winner Casemiro from Beckham’s former club, Manchester United, in July, following Lionel Messi's arrival in 2023.

Beckham, nicknamed “Golden Balls" by his wife Victoria, also received a star on the Hollywood Walk of Fame in June 2026, to acknowledge his role in elevating football's profile in the US.