Dating app Grindr launches clothing line
Dating app Grindr has launched its own clothing line and online store. Called The Varsity Collection, the sports-influenced line had been unveiled to co-incide with the Rio Olympics and proceeds will go to Athlete Ally's Principle 6 Campaign which celebrates inclusion and fights discrimination.
The Varsity Collection includes sweatshirts, t-shirts, tanks, track pants, shorts, underwear, swimwear and accessories including a duffel bag and patches and pins to allow customers to personalise their looks. Prices range from $25-$130.
Grindr creative director Landis Smithers said the company was continually assessing was it could "combine things people enjoy and help the community globally." "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world," he said.
This isn't Grindr's first foray into the fashion world. British designer JW Anderson teamed up with Grindr to live-stream his AW16 menswear collection shown at London Fashion Week Men's (formerly London Collections Men). It is also using the launch of the collection to start a digital campaign to promote inclusion and diversity in sports using the hashtags #principle6 #grindrvarsity.