Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Data predicts more 'positive' Black Friday and Cyber Monday 2022

Sophie Smith
07 September 2022

This year's Black Friday and Cyber Monday sales are expected to "paint a much more positive picture", according to data from Loyalty Lion.

The data found that 68% of consumers are waiting for BF/CM to make certain purchases, with 67% more interested in BFCM 2022 due to the cost-of-living crisis.

62% of shoppers are looking forward to the BF/CM shopping period, with 65% saying they’ll prioritise shopping with brands they know and trust. 74% of consumers will shop around for the lowest price, 51% for the best returns policy and 64% for the best shipping policy.

However, Loyalty Lion emphasised that some consumers still have concerns about the upcoming BF/CM shopping period and highlights that there is more to be done to win customers over.

54% of shoppers predict that discounts won’t be as good as they expect and 50% predict that the products they want to buy won’t be discounted. In addition, 52% of consumers believe they will get bored of hearing about BF/CM.

Last year, 57% of consumers said that BF/CM 2021 made them feel pressured to make purchases, compared to 36% this year. 56% of consumers said that brands push lower quality products during BF/CM, but this year that number has dropped to 48%.

Commenting on the data, Loyalty Lion said: "Our research shows that consumers are looking forward to Black Friday this year, so it’s really important that brands and retailers act on this opportunity."


Free NewsletterVISIT TheIndustry.beauty
cross