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Dana-co takes Natori Intimates & Skarlett Blue brands global and appoints Denise Shepherd

Lauretta Roberts
19 April 2021

Dana-co has announced it is expanding the Natori Intimates and Skarlett Blue brands internationally and has appointed UK fashion and lingerie industry veteran Denise Shepherd to head up the drive.

The US apparel and lingerie group said it had identified the UK as one of its strategic targets for the brands with Shepherd taking the role of Director of International Sales.

"Expanding both brands internationally was the next logical step for growth,” said Zvi Ertel President / CEO at Dana-co. "We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”

Natori Gravity Contour Underwire Sport Bra

Shepherd is a well-known name in the UK industry having previously been Global Sales Director at lingerie label Panache and before that managing director of Escada UK. She took up her new role last week.

"I am so very excited at this opportunity to join the passionate team at Dana-co,” said Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market."

Natori is a well-known luxury brand that focuses on high product quality, comfort, and custom fits for women of all shapes, sizes, ages, and body types. Natori was recently recognized as having the number one top-selling designer bra in the US for the 12 months ending in June 2020, the Bliss Perfection underwire bra. Natori products are available in US sizes 30-40 bands and A-H cups. Besides online, Natori sells its products through upscale US retailers, including Nordstrom, Dillard’s, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, and specialty stores.

Skarlett Blue Entice Balconette Bra

Skarlett Blue is the Dana-co in-house brand and was built on the core belief that lingerie can be both beautiful and functional. Designed by women for women in New York City, the brand combines innovative design with feminine styling to create pieces that women can feel beautiful in and wear every day. Skarlett Blue stands for quality, fit and comfort. Skarlett Blue products include bras, panties, daywear and sleepwear they are available in US sizes 28-40 bands and A-H cups. Skarlett Blue sells its products through upscale US retailers like Bloomingdale’s and Macys, online and specialty stores.

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