Daniel Fletcher appointed Creative Director of Mithridate
British designer Daniel Fletcher has been appointed as Creative Director at Chinese luxury fashion house Mithridate, where he will be talked to make it a "truly global brand". His appointment is effective immediately.
The London-based designer will split his time between China and London studios to oversee the contemporary brand’s menswear and womenswear collections as well as its leather goods and accessories.
Daniel Fletcher is a London-based fashion designer, who, after graduating from Central Saint Martins in 2015 launched his eponymous label DANIEL w. FLETCHER. Fletcher has since designed for some of the world’s most prestigious houses including Louis Vuitton, Lanvin, JW Anderson and Fiorucci.
This appointment comes as the brand plots to head overseas, building a global presence. Fletcher will work closely with CEO Tina Jiang, to ensure design and strategy align to work towards a greater global footprint.
Daniel Fletcher said: "I am extremely grateful to begin this new chapter in my career with the total trust of the whole Mithridate team. My aim is to create a new legacy that brings together influences from my British culture and heritage and align them with the remarkable Chinese craftsmanship that Mithridate has access to.
"This feels like such a unique position to be in as I present new original ideas of my own and develop an identity that is not weighted heavily on an archive’s influence but allows me to expand on my vision while also exploring new areas of technique thanks to Mithridate ’s established infrastructure."
Mithridate was founded in London in 2018 and is headquartered in Guangzhou by CEO Tina Jiang. Mithridate opened its first store in Shanghai in 2022. Fast forward three years, it boasts seven locations in China with plans to spread far and wide.
Tina Jiang, CEO of Mithridate, said: "This is a really exciting new chapter for Mithridate as we align the East and West and present our customers with a new vision. I’ve always loved British culture so it makes sense that I would want to bring in a creative director like Daniel who not only has lots of great experience working in the global fashion industry, but who also has great taste that I admire. Our customer knows what they want and I’m certain they’ll get on board with Daniel’s sophisticated design signature.
"Going forward, we want transparency between the brand and a customer as we see they are becoming increasingly more interested in the behind-the-scenes decisions. So, we want to play this game of fashion with them, as, with Daniel on board, we make the most of a great opportunity to make Mithridate a truly global brand."
This isn't the first time Fletcher has been named a Creative Director in recent months. Last year, he was appointed Ascot Racecourse's first-ever Creative Director.
For Royal Ascot 2024, which took place from 18-22 June, Fletcher was responsible for the creation of the annual Lookbook and Millinery Collective; two pieces of inspirational high fashion editorial which aim to entice racegoers to get lost in the world of fashion.