Damson Madder launches at Liberty with pop-up event

Independent womenswear brand Damson Madder is marking its arrival at Liberty with a summer-themed in-store activation that blends fashion with frozen treats.

On Saturday 12 July, from 2pm-4pm, shoppers are invited to experience the Damson Madder Ice Pop Bar, located in The Summer Store on the 1st Floor of the London-based department store.

Here, guests can enjoy complimentary Damson Lemonade and Pineapple & Mint ice pops served from a bespoke branded cart, alongside an exclusive gift with every Damson Madder purchase, available while stocks last.

Emma Hill, Founder of Damson Madder, told TheIndustry.fashion: "We’re so excited about the launch of Damson Madder arriving at Liberty London and the opportunity to celebrate this with our Ice Pop Bar on Saturday.

"We’ve created a bespoke Damson Madder ice lolly cart in one of our best-selling prints and will be offering a selection of summery ice treats to our customers. We can’t wait to welcome everyone in store to celebrate the summer season with Damson Madder and Liberty."

The activation celebrates the launch of Damson Madder’s womenswear collection at the iconic London retailer, marking a significant retail milestone for the digitally native brand.

Damson Madder joins Liberty’s curated Summer Store edit, designed to spotlight new and emerging labels.

Founded in 2020 by Emma Hill, Damson Madder has quickly built a loyal following for its bold, frilly designs and signature quilted jackets. Think oversized peterpan collars and checkered mini dresses. Known for its vibrant prints and "more is more" aesthetic, the brand combines playful maximalism with a transparent, responsible approach to production.

All collections are made in small batches using a mix of recycled and organic materials, with a commitment to style that leaves a minimal environmental footprint.