Damson Madder alumni launch new contemporary womenswear brand
Damson Madder alumni Holly Bullivant-Cave and Hannah Wright enter a new chapter with the launch of contemporary womenswear brand Muse Assembly.
The duo formed part of the founding team behind the cult London label Damson Madder and have now joined forces again to launch Muse Assembly, a new contemporary womenswear brand built around premium fabrics, refined silhouettes and thoughtful detailing, while remaining firmly positioned at an attainable price point.
With dresses priced between £75-£100 and tops starting at £45, the brand aims to cater to consumers who appreciate designer-level design and quality without the luxury price tag. Pieces are designed to be worn season after season, offering a more elevated approach to everyday dressing.
"Muse Assembly is where cool girls go when they grow up. It keeps the same spirit of individuality and confidence, but translates it into pieces that feel more elevated, considered, and timeless," said Bullivant-Cave.
Bullivant-Cave also leads the creative direction of Daisy Street, the established UK fashion brand that relaunched in September 2025 under her creative leadership.
Muse Assembly's debut spring 2026 collection embraces a feminine vision for summer, featuring lightweight linen, intricate embroidery, crochet textures and relaxed silhouettes designed for effortless dressing.
Statement graphics on tops and dresses sit comfortably alongside loose knits and soft tailoring, creating a collection that feels fresh, tactile, and easy to wear while maintaining a contemporary edge.
In the UK, the brand has a digital presence, while internationally it is launching with key wholesale partners including Anthropologie, Urban Outfitters US and Nordstrom.
