DAMIR DOMA x Farfetch.com
Milan based designer DAMIR DOMA has created a new capsule collection of men's and womenswear for luxury boutique etailer Farfetch.com.
Croatian born, Belgian trained DOMA launched his first collection in 2007 with menswear and has built a dedicated following. Finding that women were buying his menswear pieces, he then went on to launch his gender-fluid Womenswear range in 2010.
The DNA of the brand has purist, minimalist and sometimes Brutalist tendencies, but is balanced out by precision tailoring, and a mix of rough and refined textures. DOMA, known for a severe monochrome palette, occasionally introduces pops of saturated colour such as saffron yellow and crimson red.
Some even suggest that many of his pieces are reminiscent of traditional robes worn by Shaolin Monks. The brand is not an easy wear, and sits alongside other complex, edgy brands such as Haider Ackerman and Rick Owens.
Now DOMA has collaborated with Farfetch.com on the 10th anniversary of his brand. This limited-edition range reworks his now established silhouettes such as the Infinity Coat, the Scarf Jacket and the Bag skirt, all featuring the complex cutting and draping techniques that the brand is known for.
"It is a great opportunity for Farfetch to showcase and represent the evolution of a brand as iconic as Damir Doma for the 10 year anniversary. For me it also demonstrates how the best of fashion stays timeless and always relevant. This project gives our customer the opportunity to buy into a piece of history and the true essence of Damir Doma," said Farfetch buying and merchandising director Candice Fragis.
