Daisy Street unveils rebrand as it appoints new Creative Director

UK-based fashion brand Daisy Street has appointed Holly Bullivant-Cave as its new Creative Director, marking the beginning of a bold new era for the label.

The move comes as Daisy Street undertakes a full-scale rebrand, launched yesterday, aimed at redefining its creative direction and deepening its cultural resonance.

Bullivant-Cave brings a wealth of experience to the role, having previously co-founded New Girl Order and Basic Pleasure Mode - driving youth-led conversations through clothing that connected with a global community.

She was also part of the founding team at Damson Madder, where she co-Creative Directed the brand, before taking on the role of Head of Creative at Minga London, where she helped shape the brand’s identity and creative evolution.

Speaking about her appointment, Bullivant-Cave said: "Daisy Street has been a bit of a household name for a while, but we want to take it to the next level in terms of identity, community and creating true brand values that resonate with both our existing and new audience.

"This rebrand is about more than just clothes, we’re elevating product, web experience, customer journey, visuals and tone of voice to create a space where our community feels seen and inspired, and wants to keep coming back.

"Our focus is on building a brand with real cultural relevance and emotional connection. We’re incredibly excited for what’s ahead for Daisy Street."

As part of this transformation, Daisy Street has unveiled a refined brand identity, an elevated product offering, and a stronger focus on direct-to-consumer growth - all while staying true to its signature playful, trend-led aesthetic.

The brand will also continue to strengthen relationships with key stockists such as ASOS and Urban Outfitters, while actively expanding its global retail presence.

Tay Singh, CEO of Daisy Street, said: "Holly’s ability to create brands that genuinely connect with culture makes her the perfect fit to lead Daisy Street through this exciting transition. We can’t wait to share what’s coming next."

Founded in 2012, Daisy Street has built its reputation on everything from streetwear staples to bold statement pieces. Every collection is designed in-house by its creative team.