CYBR launches first real-time augmented reality clothing drop

CYBR, known for its Augmented Reality magazine and digital fashion products, has announced the launch of its first real-time augmented reality clothing.

Buyers of the physical t-shirt are able to automatically unlock an augmented reality space suit that tracks their body in real-time through Snapchat, creating wearable AR fashion and bringing the metaverse to reality.

James Joseph, Founder of CYBR, commented: “Digital fashion has changed rapidly in just the last six months. With technological advancements, we’re now able to create real-time, real-life augmented reality clothing that tracks the wearer's body movements. This off-world space suit is the first of our continued efforts to be at the forefront of the metaverse.”

Joseph continued: “AR has often been used to bring consumers into a new experience, taking them into another realm to explore new surroundings. However, we see AR as one of the solutions to sustainable problems that exist in the fashion industry. With new technology, we can ‘skin’ reality just like in video games in real-time. Imagine a simple, sustainability made black tee with an unlimited number of design possibilities.

“New AR filters can be released to change the look of the t-shirt, tapping into the changing trends but without the need for extra consumption and waste. This is the beginning of the ultimate merging of physical and digital fashion.”

The CYBR “off-world tour” AR t-shirt has been created in black and white, retailing for £25 exclusively on CYBR Magazine's website.