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Cudoni reports 400% year on year growth

Tom Shearsmith
16 March 2021

Luxury resale service Cudoni has announced it has seen a 400% year on year growth, following a continued growth in interest for circular fashion.

Cudoni centres their service around making resale as seamless as possible for their clients. From the moment a new client signs up, they are assigned a personal account manager to assist them throughout the process.

The company also provides free home collections, item authentication, expert valuations and manages the entire sales process, end-to-end. The service enables clients to extend the life cycle of their cherished items, encouraging circularity in luxury fashion and supporting the slow fashion movement.

In three years, the company has increased male users from 20% to between 35-40% on a monthly basis. On average, men's items now sell in almost half the time relative to women's.

Accessories including shoes, watches, outerwear, bags and leather goods perform particularly well in both value retention and in sell-through rate.

In 2019, 51% of men's items through Cudoni came from women looking to sell, now in 2021 the percentage is less than 40%, which suggests an increase in resale engagement amongst men.

Richard Biedul

As demand rose for men’s second-hand fashion, Cudoni spotted a gap in the market to become a leading luxury resale service for men. To capitalise on the opportunity, the company has launched a new campaign titled "The Cudoni Man" with model Richard Biedul.

Richard Biedul commented: "Cudoni’s concierge-style service allows me to sell my designer clothing effortlessly. As a model, artistic and creative director, I’m constantly on the go, what little free time I have, I want to spend with the ones I love, doing the things I enjoy the most.

"This is why Cudoni is perfect for me. They help me to sell the designer pieces that I no longer wear, and I don't even have to lift a finger."

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