Cubitts announce limited edition World's Favourite Colour eyewear collaboration

Eyewear producer Cubitts has launched a collaboration with G.F Smith on a limited edition sunglasses collection, inspired by The World’s Favourite Colour project. 

G.F Smith has conducted an ambitious study into our relationship with colour, which found Marrs Green to be the world’s favourite colour.

The exclusive collaboration brings together the two brands through a considered view on the world, as Cubitts took Smith's insight and crafted the Eastcastle frame.

The Eastcastle frame also pays homage to the street home to G.F Smith’s Show Space. 

The limited run of 135 handmade frames come with a Marrs Green cleaning cloth made from recycled bottles.

Cubitts was founded in King’s Cross, London, in 2013. Inspired by the engineering genius of the Cubitt brothers, Cubitts believes that spectacles should be transformative objects, incorporating design, function, and style.

Cubitts’ in-house product designer Emily Lynch said: “The design mirrors the blocky lines of a ream of A4 and is our first frame designed specifically as sunglasses, inspired by the vibrant shades of G.F Smith’s ‘The World’s Favourite Colour’ report.

"The bespoke Marrs Green acetate was custom made for us by our acetate factory, Mazzucchelli, to match G.F Smith’s Marrs Green Colorplan paper.” 

G.F Smith’s Director of Business Development Margaret Sweeney commented: "The passion, creativity and individuality that Cubitts pours into each bespoke offering to their customers is a true inspiration. ‘Eastcastle’ has its origins in the beginning of Cubitts’s relationship with G.F Smith and has a strong connection with our own creative hub, Show Space in London W1.

The limited-edition spectacles embrace the world’s favourite colour, the inspiration behind a product that means looking at the world has never looked so good.” 

Both spectacle maker Cubitts and G.F Smith, the world’s finest paper company, are British-born and strive for sustainability - joining a host of brands who have pledged sustainability targets.

The frames, made from a bespoke acetate, are priced at £125 and available from 5 May 2020.