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Cubitts and Spoke team up to create shorts built to clean spectacles

Tom Bottomley
05 July 2022

British spectacle maker Cubitts and custom-fit menswear brand Spoke have joined forces to create an exclusive range of shorts, purpose-built to clean spectacles.

Launching tomorrow, 6 July, the collaboration ‘Friday’ shorts are available in three colourways, dark navy, bone and sky blue, priced at £80, and each feature a microfibre pocket lining for lens cleaning.

The pocket lining is patterned with a distinct wave print inspired by the “Copacabana’s promenade curve”. It’s based on Cubitts’ latest bespoke frames, ‘Atlantica’, a nod to the Copacabana’s promenade landscape and the distinct wave print designed by Brazilian modernist, Roberto Burle Marx.

Spoke Founder and CEO, Ben Farren, said: ​​“Nothing makes you feel like you are winning summer quite like an incredible pair of sunglasses. So, we looked for a spectacle maker with craft and soul to partner on our signature summer shorts, and in Cubitts we found one.

“Besides their wonderful eyewear, Cubitts have long curated a brilliant and eclectic line of lens cloths - the kind of detail most others overlook. We’ve used one of their wonderful microfibre cloths as pocketing for our new ‘Friday’ shorts, so your lenses stay smear free all summer.”

Spoke Cubitts

Cubitts Founder, Tom Broughton, commented: “As William Morris said, have nothing that you do not know to be beautiful, or believe to be useful. The humble cleaning cloth can be both.

“The one problem is they're very easy to misplace. But now, in this collaboration with Spoke, we've solved that problem. Introducing our first wearable cleaning cloth, integrated within the warm womb of the pockets themselves, never be caught short again.”

Last month Spoke, which was founded by Farren in 2014, announced the completion of a £5m crowd-funding round on the Seedrs platform to grow its international footprint, particularly in the US. The new shorts could be ‘California surfing’ any time soon.

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