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Croctober 2022 marks 20 Years of fandom for Crocs footwear

Tom Shearsmith
30 September 2022

Footwear brand Crocs is gearing up to celebrate 20 years of fandom during its Croctober celebrations. As a brand well known for its loyal global fanbase, this milestone moment will deliver several fan-fuelled experiences with a month of surprise activations.

Festivities officially kick off on 1 October, with the launch of a global "Free Pair For All" shoe giveaway. Every day for the first week of Croctober, the brand will give away tens of thousands of pairs of Crocs shoes, inviting all fans to join in on the global celebration.

From there, the brand will continue to treat Croc Nation to surprise giveaways, exclusive products, and access to an all-new Crocs World experience where fans can engage with the brand in an entirely new way.

New product launches and noteworthy collaboration releases will further commemorate the brand's 20-year milestone in an authentically Crocs way.

Momentum will continue all the way up to 'Croc Day', a fan-first holiday recognised annually on 23 October, with the release of a limited-edition Croc Day Clog. The special release will be available exclusively to Crocs Club members beginning 20 October and will open to everyone beginning 21 October.

Heidi Cooley, CMO at Crocs, commented: "Croctober is one of our most favourite times of the year – a time to recognise our fans, many of whom have supported us unconditionally since the beginning and who live at the heart of our brand.

"Over the last two decades, as we've grown up they have too, and together we've created a global comfort revolution. This Croctober proves there's no better time to reflect on an incredible 20 years, to celebrate what makes each one of us unique and to build on the momentum to continue inviting fans to Come As You Are for generations to come!"

Croctober celebrations will culminate on Croc Day with a first-of-its-kind global metaverse experience in Crocs World. Hosted on Zepeto and Roblox platforms, the immersive virtual event will feature a special guest appearance, allowing fans to engage through a live in-game meet and greet, and extending VIP benefits to Crocs Club members.

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