Crocs opens first full-price UK store at Westfield Stratford
Crocs has today opened its first full price store at Westfield Stratford City in East London.
The new location is the brand's first mainline, full-priced store in the UK, following the opening of its 1,456 sq ft outlet store at the London Designer Outlet (LDO) in Wembley at the end of last year. The American footwear brand today sells its shoes in more than 85 countries.
The 139 sqm store showcases the brand’s complete collection for adults and kids, including Classic Clogs and sandals, new seasonal styles, collaborations and assorted Jibbitz charms, which customers can purchase at the dedicated ‘Jibbitz Bar’ to personalise their footwear.
The store's refreshed floorplan was developed to elevate the customer experience and feature displays and fixtures that spotlight a broad spectrum of core and seasonal colourways, according to the brand. It also features seating areas, with digital screens signposting key sections such as customer services to simplify customer navigation.
Commenting on the opening, Adrian Holloway, Crocs Senior Vice President & General Manager EMEA, said: "We are delighted to open our first UK mainline Crocs store in one of Europe’s most popular shopping locations. Opening our first full-price Crocs store in UK marks the latest phase of our 2026 retail strategy aimed at scaling the brand in the most strategically important European markets.
"The Westfield Stratford City store is a physical touchpoint for consumers and will drive global brand heat and engagement through the main collections as well as strategic collaborations including our latest partnership with LEGO. This fabulous new Crocs store will also help us to continue connecting directly with our passionate communities of customers."
In January, in its perhaps most left-field collaboration to date, Crocs entered a multi-year partnership with Danish toymaker LEGO, with a ‘Brick Clog’ launching for £199, in February on both brands’ websites.
Earlier this month, Crocs also launched a new futuristic silhouette called the ‘Ripple’, "marking a major design moment for the brand".
