Crocs teams up with LEGO to launch £200 ‘Brick Clog’

In perhaps its most left-field collaboration to date, Crocs has entered a multi-year partnership with Danish toymaker LEGO, with a ‘Brick Clog’ set to retail for £199, launching on 17 February on both brands’ websites.

Described as a “playful partnership,” the two companies are coming together to create something that’s “anything but ordinary,” with products for both adults and kids.

The LEGO Brick Clog is the first of multiple product drops in 2026, which will also include Crocs’ largest licensed assortment of unique Jibbitz charms.

Each collectible oversized pair of clogs features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.

Accompanying the unique collectible LEGO Brick Clog is a LEGO minifigure with four pairs of its own miniature Crocs shoes, so fans will soon have a collectible for themselves “to bring anywhere their creativity takes them”.

Carly Gomez, Chief Marketing Officer at Crocs, said: “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit.

“We are both brands that pride ourselves in being built different, in celebrating self-expression and in fuelling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mould in a way that we never have before.”

Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group, added: “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity.

“Our common mission to enable self expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”

Throughout 2026, there will also be select in-store experiences to bring Crocs’ iconic DNA and LEGO’s famous ‘System-in-Play’ brick building to life.