Crocs pauses business operations in Russia

Footwear brand Crocs is the latest fashion player to have has paused its e-commerce and retail operations in Russia, as well as ceasing to import goods into the country. 

The company said that it was focused on supporting its staff in the country and would continue to pay them during the pause. Crocs also committed to supporting relief efforts, adding that it was "devastated by the tragic war in Ukraine" and that it stood "in solidarity with those impacted by and enduring this humanitarian crisis."

The footwear brand currently operates approximately 20 retail outlets in Russia. The local Crocs Russia website is no longer accessible.

Crocs Chief Executive Officer Andrew Rees said: "Comfort is needed now more than ever and we're pleased to make a donation to UNICEF to support those directly impacted by the war. Additionally, as a People Purposed organization, taking care of our employees remains a top priority. While our decision to pause all business operations in Russia was decisive, our commitment to doing the right thing is unwavering. Our hearts are with all those enduring this crisis and we hope for a swift and peaceful resolution to the war in Ukraine."

Last month, Crocs announced its fourth quarter and full year 2021 financial results, reporting record annual revenues of £1.7 billion ($2.3 billion).