Crocs launches punk-rock collaboration with Eurovision's Little Big
Crocs is to launch a collaboration with award-winning Russian band and previous Eurovision entry Little Big, featuring the brand’s Classic Clog with metal spikes, chains and charms inspired by the band’s unique aesthetic.
The Little Big x Crocs collaboration is released on 22 June and will feature the Classic Clog in two colourways - bubblegum pink and black. The two styles also carry Jibbitz with happy and grumpy teddy bears that mirror frontman Ilya Prusikin’s back tattoo.
Crocs EMEA Marketing Director, Yann Le Bozec, said in a statement: “We are glad to surprise the brand’s fans with an unexpected collaboration that showcases the relevance and appeal our iconic Classic Clog in a new light.
“In our partnership with Little Big, we aimed to combine the band’s unique approach to musical art with Crocs’ ability to create memorable experiences for consumers. These limited-edition products emphasise that expressing yourself and being comfortable are not mutually exclusive, even if you are a punk rock princess from a modern fairy tale.”
Little Big frontman, Ilya Prusikin, added: “We have always been punk rock musicians and love rave music at the same time. What we do is a new musical paradigm, and this is reflected in everything: our songs, music videos and image. We are glad to have this collaboration with Crocs as it precisely represents the spirit of Little Big, and we hope that our fans will love it too.”
Coinciding with the launch date, Crocs will host an exclusive concert with the band on its Instagram page at 4.30pm.
The Crocs x Little Big collection retails for £64.99 (pink) and £74.99 (black).
