Crocs appoints new Vice President, Global Head of Sustainability

Crocs has named Deanna Bratter as its new Vice President, Global Head of Sustainability.

In this newly created role, Bratter is responsible for driving the company towards its goal of achieving net zero by 2030 and enhancing its commitments across environmental sustainability, social responsibility and corporate governance (ESG).

Bratter joins Crocs from Danone North America, where she was Vice President of Sustainable Development. Prior to this, she led corporate sustainability at WhiteWave Foods.

Andrew Rees, CEO at Crocs, said: "Climate change is an urgent issue that requires meaningful and rapid action. As a brand that invites everyone to be comfortable in their own shoes, we have an equal responsibility to ensure we're doing our part to create a more comfortable world.

"We are excited to welcome Deanna into this key leadership position and are confident that her deep experience and expertise will help Crocs achieve its ambitious sustainability goals."