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Criminal Damage relaunches footwear range

Tom Bottomley
24 May 2021

Streetwear brand Criminal Damage has relaunched its footwear range featuring a range of men’s sneakers and sliders.

The first drop includes five designs of sneakers and sliders. They will be followed by two further consecutive drops, which are expected to launch over the next two months, with 13 options in the whole collection.

Having previously launched a range of footwear back in 2013, this launch serves as a reintroduction of the category for Criminal Damage “following customer and retailer demand.”

Executive at Criminal Damage, Monty Aytan, said: “We decided it was time to begin planning a relaunch of our footwear, which took two years to finalise due to the meticulous details of sourcing the best possible materials. We also felt that the footwear market had been stagnant, with big sportswear companies dominating the market.

We wanted to showcase premium, considered design that would still be affordable for our customers as we look to bridge the gap between athleisure and streetwear. This makes our footwear a versatile choice, as the athleisure market continues to be popular after lockdown.”

While the initial collection focuses on men’s footwear, Criminal Damage plans to add a women’s footwear offer in the near future.

The collection is now available to buy from Very in the UK, and Snipes and Zalando for European customers as well as the Criminal Damage website. Prices start at £25.

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