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Crew Clothing set to return to Belfast as retail expansion gathers pace

Tom Bottomley
09 June 2025

British lifestyle brand Crew Clothing is marking its return to Belfast with the opening of a 1,000 sq ft store in Victoria Square Shopping Centre on 19 June 2025.

The new location follows the recent opening of three new Crew Clothing stores, in Chiswick, Altrincham and a "bigger, better" 1,800 sq ft store on the Promenade in Cheltenham, which opened in April, as the brand continues with its plan to open 20 new stores in 2025.

Head of Marketing at Crew Clothing, Naomi Parry, said: "We’re delighted to be returning to Belfast with a brand new, even better location. It’s a really exciting time for the brand at the moment, and we have an ambitious store opening strategy for 2025.

"It’s so exciting to be building on this momentum with the opening in Northern Ireland. We know there are already so many fans of Crew in Belfast, and we can’t wait to welcome them to the new store, along with new customers."

On the opening day, there will be various gift cards up for grabs for the first 50 customers, while one lucky customer will win a £100 gift card to spend in-store.

Coinciding with the opening of the new Cheltenham store in April, Crew Clothing also launched its first women’s athleisure collection, called ‘SuperLuxe’.

In the same month, Crew Clothing - which was founded in Salcombe in 1993 - relocated to a new 32,000 sq ft HQ at The Drapery in Kingston-upon-Thames, moving from its previous head office in Earlsfield, South West London, following "significant investment".

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