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Crew Clothing launches official Williams Racing capsule collection

Tom Bottomley
26 March 2021

British lifestyle brand Crew Clothing has announced the launch of an official Williams Racing licensed capsule collection, available via Crewclothing.co.uk from today, 26 March.

It comes just ahead of the 2021 FIA Formula One World Championship, which commences on 28 March in Bahrain.

In time for the Formula One season, the collection features track inspired takes on Crew Clothing classics, including Tees, polos and rugby shirts for men, women and kids.

Design inspiration is taken directly from the world of motorsport, including iconic racing stripes chequered flag prints, chicanes and reimagined motifs.

The deal also sees Crew Clothing dress the Williams Racing team as they travel between Grands Prix events around the world.

Throughout the season, Crew Clothing will continue to work with Williams Racing to deliver meaningful consumer engagement and unique hospitality experiences.

Crew Clothing CEO, David Butler, said: “Crew Clothing has maintained its long association with British sport throughout its history, and we’re delighted to be celebrating this further with the launch of our licensed product range.

“From rugby shirts to pique polos, we’ve been crafting clubhouse-inspired styles for 25 years and we are delighted to be continuing this tradition alongside our new partners. After a year of restrictions and a lack of freedom, I can’t wait for Formula One season to start. The speed, the action and the excuse to get dressed up is what we all need right now.”

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