Crew Clothing cheers strong Christmas sales
British men’s and women’s casualwear retailer Crew Clothing has reported +12% total sales increase year-on-year for the festive trading period, covering the eight weeks to 5 January 2020.
The record-breaking Christmas saw store sales up +4%, while online sales were up an impressive +18%.
The utilisation of data within the business has enabled the sports and sailing inspired brand to improve systems and supplier relationships, as well as revolutionise the product proposition, following the strategic plan initiated in 2018 after the acquisition of the business, led by CEO David Butler.
Butler said: “Regular new lines, the introduction of a transitional range and a competitive mark down strategy has boosted sales over the period. Together this has contributed to one of the business’s best years in its 27-year history, putting us in a strong position as we move into 2020.”
The strategy has allowed the brand to be well placed in exploring further channels and to develop existing and new product categories, which complement its current revenues and customer needs moving forward.