COW Vintage has opened a new 1,847 sq ft flagship store at 13 Shorts Gardens in London’s Seven Dials.
As well as one-of-a-kind vintage clothing, footwear and accessories sourced from around the world, the store has recycled designer pieces and handcrafted reworked garments.
Established in 2008 by Nigel Coughlan and Steve Adamson, COW describes itself as an “innovative hub of artists, musicians, and designers”, pushing boundaries and driving trends through sustainability.
The independent British retailer has established a cult following among vintage enthusiasts across the UK via its online boutique, as well as its store locations in Manchester, Liverpool, Leeds and Nottingham. But this is the first time it has had a physical space in London.
COW Vintage’s commitment to repurposing and sustainability extends to the fit-out of its new flagship Seven Dials store, with an eclectic interior fit-out custom created using a variety of recycled materials, right down to the fixtures and fittings.
Co-founder Coughlan said: “Opening in London has been a long-awaited step for COW Vintage, and Seven Dials’ unique atmosphere and sense of community provides the perfect environment for our first presence in the capital.
“Great effort has gone into the design and sustainable fit-out of this flagship to ensure it is a fun and experiential space to showcase our amazing one-off designs, retro finds, and repurposed fabrics and prints.”
The new store joins landlord Shaftesbury’s fast-growing community of sustainable retailers, including L’Estrange, which recently opened at 19 Earlham Street offering “intelligent wardrobe pieces” made from renewable, organic and recycled fabrics, and Goldsmith Vintage at 57-59 Neal Street.
Samantha Bain-Mollison, Retail Director at Shaftesbury, commented: “Sustainable values are becoming an increasingly significant part of consumers’ criteria and our own, therefore it has become a fundamental part of Seven Dials’ leasing strategy.
“While sustainability is becoming a saturated concept across the industry, we ensure we are seeking out brands and retailers like COW Vintage, whose ethics are authentic and substantiated. It is fantastic to be the home of the first COW store in London, which is already drawing so many visitors for its vibrant vintage offering.”