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Cotton Traders launches AW20 TV advertising campaign

Tom Shearsmith
29 September 2020

British heritage clothing brand, Cotton Traders is to return to TV advertising this Autumn with a national campaign, as it aims to broaden its appeal to new, younger audiences.

‘The Style of Your Life’ campaign showcases the brand’s successful womenswear range with statement autumnal clothing styled five different ways, demonstrating how practical and versatile the new collection is.

The Autumn campaign follows a successful Spring campaign, which despite a tough economic backdrop airing during the peak of the pandemic, performed exceptionally well for the brand.

The campaign will be rolled out nationally including 30 second TV adverts across multiple channels, paid social campaigns and in-store POS.

The creative campaign was devised by SHARP Agency, with the objectives of recruiting a new audience base to complement the businesses thriving web, catalogue and retail business.

Cotton Traders AW20

Shona Jameson, Chief Marketing Officer for Cotton Traders said: "Established over 30 years ago, Cotton Traders has a loyal customer base who love shopping with the brand thanks to our outstanding value and quality proposition. Our Spring campaign was greatly received, driving sales and recruiting new audiences despite a tough market backdrop.

"We’re targeting further growth as we look to widen our loyal customer base, reaching a younger audience across multiple platforms. Our latest campaign really showcases what Cotton Traders is all about and we’re sure it will resonate with both existing and new customers alike."

SHARP Creative Director Richard Sharp added: "The target audience of the new campaign doesn’t take themselves too seriously. Neither does our creative treatment. It’s stylish in a down-to-earth way which embraces our charismatic, real women who love to shop for life. We hope everyone loves it as much as we do."

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