Cos launches wholesale business
Cos is expanding into the wholesale business for the first time, announcing three new partnerships with global ecommerce platform Yoox, Nordstrom and German department store Breuninger.
Cos, which is owned by H&M Group, will launch on Yoox’s online channel in September and will be available to buy across all of its live markets.
The brand will also launch on Nordstrom’s online channel and four stores across New York and New Jersey on the 13 September 2022. Cos will also launch with Breuninger’s online platform in early October, making it available to buy across Germany, Switzerland, Austria and Poland.
Cos's decision to partner with these three retailers will provide "great potential" for further growth, according to the brand.
Lea Rytz Goldman, Managing Director at COS, said: "Expanding into wholesale has been in discussion for a while, but now the timing feels right. We know the retail landscape is changing and we need to meet our customers – new and existing – beyond our owned channels, by partnering with best-in-class multi-brand retailers who complement our DNA. This will enable us to engage and inspire customers in more places."
Cos first opened in London in 2007, followed by the launch of its online store in 2011. The brand is available across Europe, Asia, North America, the Middle East and Australia, and offers womenswear, menswear and kidswear.
