Copenhagen Fashion Week (CFW) and the Copenhagen trade shows have announced they will be collaborating for the forthcoming season and have committed to the events taking place in August.
CFW, CIFF and Revolver are due to take place in the first week of August and organisers with the support of industry associations Dansk Fashion and Textile (DM&T) and Wear have come together to work on a plan for the shows, which they recognise will need to be adapted given the hit fashion brands will take during the coronavirus crisis.
“Now is the time we to stand together and show that a coordinated effort can give Copenhagen Fashion Week SS21 wings, despite the unprecedented situation we find ourselves in currently. Copenhagen Fashion Week is devoted to lifting the Scandinavian industry and that’s a responsibility that binds – also during this extraordinarily challenging time,” explained Cecilie Thorsmark, CEO, Copenhagen Fashion Week.
In a joint statement the organisers said that while the events can and must take place there was a need for all parties to “compromise about existing formats to accommodate the industry in the best way possible”.
“Most companies are affected by the coronavirus and simply lack revenue and liquidity. The best thing we can do in this time of crisis is to figure out how to create the best conditions in terms of sales, business and public relations. That’s why we’re all ready to adapt to the circumstances to give the industry the support, visibility and the boost it needs right now,” added Thorsmark.
The Copenhagen shows, and the street style scene that surrounds them, are considered to be among the most important on the fashion calendar for their mix of directional yet commercial and affordable fashion brands. They are important for discovering new brands, trends spotting and seeing the latest collections from popular labels such Ganni, Stand and By Malene Birger.
Organisers are planning to make a further announcements about how the shows will run for the SS21 season within the next few weeks. “We continue to remain on target to execute the event in the first week of August as usual,” Thorsmark said.
The news comes shortly after the European Men’s Fashion Weeks in Milan, Paris and London, announced the June shows would be cancelled or postponed along with Paris Couture Week.
In the UK, mainstream fashion trade show Moda, which was due to take place at the NEC in August has been pushed back to September.