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Converse to open first UK store at London Designer Outlet

Lauretta Roberts
06 July 2017

Converse is set to open its first UK store at the London Designer Outlet at Wembley Park.

The Nike-owned brand, best known for its iconic All Star shoes, is joined at the outlet centre by Dr Martens, which has decided to take a long-term lease on a store after the success of its pop-up, and Vans which has signed for a 1,800 sq ft store.

"Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first-ever store in the UK. Furthermore, the move from temp-to-perm by Dr Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix," said Realm’s leasing director for LDO Christine Grace.

The London Designer Outlet is the only outlet centre in the capital and attracts 5.8m shoppers a year. It is one of a "new wave" of outlet centres that blend retail, food & beverage, leisure and residential accommodation in one place.

Fashion, sports/urban and lifestyle names with stores at LDO include Superdry, Jack Wills, H&M, Gap, Guess Lee Wrangler, Kurt Geiger, M&S and Hamleys, and it is increasingly on the radar of tourists. Tax-free sales rose by 36.8% year-on-year for the first five months of the year. Of the visitors from outside the EU, some 22.6% were from China, Hong Kong and Taiwan.

LDO is owned by Quintain and managed by Realm.

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