Converse launches Creative All Star Series events for LFW
This weekend in London, Converse launches the Creative All Star Series, a new ongoing programme from Converse that brings together its global collective of creatives and shines a light on local talent – across sport, music and art – at key cultural moments.
Converse’s Creative All Star Series encourages the next generation to embrace their individuality and strengthen their talents through experiences that mobilise creativity and the exchange of ideas.
Bringing “All Star” energy to London Fashion Week, Creative All Star Series is described as a new traveling experience from Converse. Beginning this month, it kicks off simultaneously in London at LFW and Chicago during the NBA All Star Weekend – using basketball heritage to put a new twist on fashion and creativity.
In London, consumers will have the chance to learn, craft and celebrate the game of basketball with Converse Creative All Stars, whilst also using Converse products as a canvas for creative expression.
During an exclusive creative class at Creative All Star Series, London based designer Feng Chen Wang unveiled the unique 2-in-1 Pro Leather, exclusively made for the experience. Applying the same design principles as her 2-in-1 Converse Chuck 70 that was on runway at her SS19 London Fashion Week show.
Creative All Star Series London programming highlights include:
•CRAFT opportunities during customisation sessions with All Stars like London-based menswear design and Converse collaborator, Feng Chen Wang, and in partnership with Nando’s, TIKTOK and DAZED LABS.
• EDUCATE AND LEARN from conversations with All Stars like Pigalle founder, Stéphane Ashpool.
• CELEBRATE the culture of basketball and fashion through music performances with Creative All Stars like French-British rapper, Octavian and rapper and designer, Lava La Rue.
• SHOP the hottest of Converse products including the latest Pro Leather and Chuck 70 collections, and limited-edition restocks.
Creative All Star Series London will be held at a pop-up brand experience located at Hoxton Docks, London, E2 8BD.
Converse's pop-up retail experience supports predictions from last month's first ever European-wide study by Westfield, which forecast 2025 as a “retail tipping point”, with 56% of UK consumers expecting more than half of retail space will be devoted to experience rather than product by this time.