Condé Nast's Style.com is now open for business

Style.com the new fashion and beauty marketplace from Vogue publisher Condé Nast has gone live.

The long awaited website which combines editorial content from the publisher's style bibles such as GQ,  Vogue and Condé Nast Traveller with a curated shopping experience is now ready to shop.

Categories include womenswear, menswear, beauty and grooming, jewellery and accessories with launch brands including Mary Katrantzou, MiH Jeans, Aspinal of London, Paul Smith, E Tautz and JW Anderson.

The site offers a slick, minimalist design and offers a consistent feel across all of the brands, however as the model is marketplace, shipping is carried out by each brand so delivery times and costs can differ across the site.

A "Stylecloud" feature enables shoppers to save favourite items and the site is promising this function will develop in time to allow shoppers to follow their favourite brands and receive updates on new deliveries.

Style.com has been in development for a number of years. The domain previously hosted a fashion industry news site but that content was merged into US Vogue.com and the publisher decided to transition the domain to a shopping site.

It went about recruiting a team of industry experts to lead the product. Franck Zayan was brought into the fold in 2013 from French department store group Galeries Lafayette, former ASOS.com editorial director Melissa Dick joined in April last year while fashion consultant Yasmin Sewell joined in November.

The site was originally slated for launch towards the end of last year and then the date was pushed back to early this year, so its arrival has been hotly anticipated.

It comes just as Grazia Shop, developed by Italian publisher Mondadori, has transitioned its business model from a marketplace to an affiliate model. Its now directs shoppers back to the brand or retailer's site to complete their purchase once they have selected a product.