Common Objective exceeds crowdfunding target of £350,000

Common Objective (CO), the pioneering tech solution for the sustainable fashion industry, has successfully achieved its £350,000 target raise on Crowdcube, and is now in overfunding.

The CO platform unites more than 30,000 fashion industry members from leading brands such as Vivienne Westwood, M&S, Nike, ASOS, Burberry, H&M, alongside thousands of other influential brands, suppliers, and SME’. The site matches professionals and buyers with suppliers, information and experts, to support successful, sustainable business.

Over the past eight weeks, the platform, which was founded by CEO Tamsin Lejeune, has been more in demand than ever as suppliers use it to seek buyers during the pandemic. Trade shows have been cancelled and with millions of pounds of orders being cancelled by retailers, suppliers need to rebuild their customer base.

CO's platform awards sustainable businesses higher search rankings meaning they are more likely to be found, and motivates others to improve their practices to achieve a better ranking.

With a week left to run on its campaign, the London-based company has already raised £381,000 on Crowdcube. It boasts a number of high profile industry figures as backers including Roland Mouret, Harold Tillman CBE, Komodo, Thought Clothing, Rattha Group, and PDS Multinational.

Lejeune said: “For the team and leadership at CO, this crisis has motivated us to redouble our efforts. Our mission has always been to create a platform through which great business is done - business that maximises benefits to people and minimises impact on the environment, from one end of the supply chain to the other. Fashion business, done well, is transformative, creating inspiring products and sustainable, fulfilling jobs, grounded in fair practices between buyers and suppliers.”