Coca-Cola to close Covent Garden concept store in December
Coca-Cola is reportedly set to close its London flagship concept store in December 2022.
The retail location first opened in April 2022 and was the first of its kind in Europe, offering a range of limited-edition apparel collections, exclusive designer collaborations, gift items, and unique drinks.
The store features exclusive clothing collections include a range of sportswear and workwear as well as a sustainable apparel and accessories collection made from recycled plastic. The store also features collaborations with UK and global designers such as Soho Grit, Lee Denim, Alma de Ace, BAPE, Herschel, Staple and BE@RBRICK.
Coca-Cola has been long-known for collaborations and fashion partnerships, having previously collaborated with brands including Kith, Diesel, Daniel Fletcher, Tommy Hilfiger and Converse.
Visitors to the store can experience the ‘Real Magic’ of Coca-Cola, shopping limited-edition collection drops, taste Coca-Cola at the Beverage Bar, and add a personalised touch to cans at the customisation centre.
The launch of the London store followed the successful deployment of similar retail stores in the US.
A source at the retail location revealed to TheIndustry.fashion that the concept store would close at some point in December. Coca-Cola was contacted to comment on the news but did not respond.
