Coca-Cola collaborates with Disneyland Paris for new collection

Coca-Cola and Disneyland Paris have unveiled a new limited-edition collection, ‘Classic Paris’, marking 30 years of partnership between the two legendary brands.

Past collaborations have seen special bottle designs, homeware and accessories brought to life. However, the new collection fully leans into apparel - a first for the two brands as co-creators in the world of fashion, inspired by ‘90s minimalism.

The eight-piece ‘Classic Paris’ capsule collection focuses on modern classic silhouettes including include baseball caps, crewnecks, straight-cut t-shirts and hoodies, with a washed red, grey and eggwhite colourways – a take on the colour palettes of both Coca-Cola and Disneyland Paris.

All items in the collection feature the use of Coca-Cola and Disneyland Paris branding, which has been reimagined as a joint logo.

The brand’s fashion heritage ranges from partnerships with both Karl Lagerfeld and Marc Jacobs, a streetwear collaboration with Staple Pigeon to launch the new Coke Creations platform and most recently, the appointment of supermodel Kate Moss as Diet Coke’s Creative Director.

Aylin Kosova Bilgin, Head of Coca-Cola, Europe comments: “We’re excited by the launch of the collection with DisneylandÒ Paris as there is a striking simplicity in two brands, both well versed in driving the cultural conversation, coming together to create real magic in a new and unexpected way.

“Coca-Cola has always been a part of the conversation around fashion and for a brand with our heritage, we’re continually innovating to find new ways of showing up in the cultural conversation to surprise the next generation of tastemakers. The ‘Classic Paris’ collection is a fun step-change and reflective of our real magic proposition, whilst still remaining true to a culturally connected audience.”

Laure Albouy, VP Business Strategy & Integration at Disneyland Paris continues: “I am particularly excited and proud to celebrate the launch of our exclusive co-branded fashion collection with our historical Alliance Partner Coca-Cola! This is a first for Disneyland Paris and a trendy tribute to the 30 years of the sparkling collaboration between our iconic brands. As cultural pioneers, we are creating real magic together celebrating the timelessness of our relationship!”

The very limited-edition capsule collection can be found at the recently launched Coca-Cola Concept store in London’s Covent Garden. The store itself opened in May, creating Coca-Cola’s first dedicated retail space and hub for new collection drops.

In addition, the new apparel can also be found within the Disney Fashion Shop from 19 July at Disneyland Paris and Highsnobiety from 15 July.