Clarks relaunches 90s ‘Cica’ football trainer ahead of World Cup
Clarks has relaunched its ‘Cica’ kids’ football trainer from the 90s ahead of the FIFA World Cup, which starts on 11 June. The original campaign for the Cica trainer was fronted by David Beckham and the relaunch taps into the continued nostalgia surrounding 90s football culture.
Photograph of Clarks archival CICA POS
As part of the relaunch, Clarks partnered with Somerset-based grassroots football club Jungle Root Juniors, whose coach was originally sponsored by Clarks Cica in 1998, kitting out both the modern-day coach and players for a recent tournament.
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Blending Clarks’ retro design with its trusted expertise in kids’ foot health and signature comfort, and now enhanced with Clarks’ modern performance technology, the updated Cica is built to support natural movement on the pitch, as well as being ideal for playground kickabouts and after-school training.
Key features of the trainer, which is priced at £35, include a flexible construction, lightweight textile uppers, an adjustable fit - with elastic lace and hook-and-loop fastening making it easier to slip on and off - and a durable rubber outsole with superior grip for multi-surface play.
The new unisex Cica collection comes in a vibrant colour palette inspired by international football team colours, including blue, bright coral, black and silver, and is now available on the Clarks website and in selected stores nationwide.
Last month saw Clarks launch its first-ever online marketplace, featuring over 100 brands across womenswear, menswear, childrenswear, accessories and lifestyle products.
‘Brands Now at Clarks’ include Adidas, Nike, Calvin Klein, Ted Baker, Tommy Hilfiger, Hugo Boss, Marc Jacobs, Under Armour and Mountain Warehouse, alongside independent brands such as Apatchy London, Toby Tiger and Tinc.
The marketplace launch marks a significant milestone in Clarks' growth strategy, as it continues to expand beyond its iconic footwear offering into a broader, curated lifestyle destination.
