Clarks opens first-ever pop-up store in Kildare Village
Heritage British footwear brand Clarks has opened its first-ever pop-up store in Kildare Village, part of the Bicester Village portfolio in Ireland.
The pop-up will feature a mix of full-price and specially priced styles, allowing customers to shop Clarks at a range of accessible price points.
Its designs blends clean, modern interiors while incorporating the brand's heritage, by showcasing important brand moments from the Clarks archive as well as defining collaborations.
The space will feature a focused edit of Clarks Originals' signature silhouettes, including its Wallabee, Desert Trek and Desert Boot styles, alongside seasonal styles and newly launched Clarks Original apparel, including T-shirts, caps and socks.
Joe Ulloa, President UK & Europe at Clarks, said: "This pop-up offers customers a new way to experience Clarks Originals. It brings our icons to life in a space that celebrates the brands heritage and influence on modern culture."
It's been an exciting year for Clarks already. Not only is the brand celebrating its 200 year anniversary, it has also been expanding its retail footprint both across brick-and-mortar and online.
In April the brand announced that it will be opening a new 2,839 sq ft flagship store on Oxford Street this summer, showcasing its updated retail identity.
The same month Clarks also launched its first-ever online marketplace, ‘Brands Now at Clarks’, with over 100 brands across womenswear, menswear, childrenswear, accessories and lifestyle products.
Most recently the brand also announced the return of its ‘Cica’ kids’ football trainer from the 90s, ahead of the FIFA World Cup, which starts on 11 June.The original campaign for the Cica trainer was fronted by David Beckham and the relaunch taps into the continued nostalgia surrounding 90s football culture.
