Clarks launches fantastical Roald Dahl-inspired collection

Clarks is encouraging little ones to step into the fantastical Roald Dahl world with its new kids’ shoe collection, launching online and in stores today.

Who remembers picking up a fresh copy of Matila, James and the Giant Peach or Charlie and the Chocolate Factory for the first time? The smell of a fresh book as you turn the pages of a Roald Dahl book illustrated by Quentin Blake is an unmatched memory from many a childhood. That, and going to Clarks to get your feet measured on one of those foot-measuring contraptions. Well, now it’s the next generation's turn. Plus, what better way to encourage reading than buying them a whimsical new pair of Roal Dahl-inspired kicks from Clarks?

The multigenerational stories come to life via Clarks shoes, featuring "enchanting designs" that are crafted for curious minds and confident steps. The range is made up of canvas shoes and breathable sandals, fit for both toddlers and kids, adorned with Blake’s unmistakable illustrations.

Each pair prioritise comfort and durability, designed for all-day play. Not only do they feature playful designs but also breathable cotton canvas uppers, padded collars and tongues, reinforced toe caps and lightweight rubber soles. Meanwhile, Microban odour control linings ensure freshness, while easy riptape fastenings provide a secure and adjustable fit.

The collection officially launches today, just in time for World Book Day on 6 March, when children across the UK will be celebrating the magic of stories.