Clarks expands digital footprint with launches on Shein and TikTok Shop
British footwear brand Clarks, which celebrates its 200th anniversary this year, has expanded its global digital presence by launching on marketplaces including Shein, TikTok Shop, Secret Sales, Walmart and Target, with Dress for Less to follow soon.
The expansion into marketplaces follows the announcement by Clarks in September of its first owned digital marketplace in the UK, set to launch in early 2026 on clarks.com. The new platform will host multiple trusted brands alongside Clarks, "offering customers greater choice and convenience".
Joe Ulloa, President of Clarks UK, ROI & Europe, commented: "Expanding into new digital spaces helps us meet customers where they are. We’re making Clarks even more accessible while continuing to offer fantastic products at great prices. Value and comfort remain at the heart of everything we do."
In July, Clarks announced it was cutting 1,200 jobs following a steep fall in sales. It reported revenues of £901.3 million for the year ending 2024 - a significant drop from £994.5 million in 2023, marking a decline of nearly £100 million.
In the same period, Clarks recorded a pre-tax loss of £39.2 million, mirroring the £39.8 million loss posted the previous year.
