Claire's announces new CMO

Global fashion and youth culture brand Claire's has announced the appointment of Kristin Patrick as Chief Marketing Officer.

Previously the global CMO of PepsiCo, Patrick will oversee all aspects of marketing including consumer insights analytics, brand and business strategy, creative vision and omnichannel media, reporting directly to Claire's Chief Executive Officer, Ryan Vero.

Prior to joining PepsiCo, Patrick held leadership positions at global brands, including Playboy Enterprises, William Morris Endeavor, NBC Universal, The Walt Disney Company and Revlon.

Ryan Vero, CEO at Claire's, said: "We are thrilled to welcome Kristin to our visionary management team, bringing her boundary-breaking marketing expertise to Claire's to inspire customers to experiment with self-expression.

"Kristin's depth of analytic and insight-driven marketing, content innovation and digital prowess align perfectly with the strategic priorities of strengthening the connective power and reach of our brands."