Cindy Crawford and her clan team up with Vuori as investors and ambassadors
Activewear brand Vuori has announced a partnership with one of fashion’s most talked-about families - the Crawford-Gerbers. Supermodel Cindy Crawford and her husband Rande Gerber, along with their model children Kaia Gerber and Presley Gerber, have teamed up with the brand not only as the faces of its Spring/Summer campaign, but also as long-term creative, strategic and financial partners.
Photographed by Cass Bird and styled by Geraldine Saglio, the campaign was led creatively by the family and spotlights their favourite looks from the upcoming collection.
"It was important to us to collaborate with people who could authentically capture both the spirit of Vuori and our family dynamic. Cass and Geraldine were the perfect partners," said the Gerber family.
The partnership stems from a personal connection between Vuori Founder and CEO Joe Kudla and Rande Gerber, who discovered the brand in a Malibu boutique.
Kudla said: "This official partnership with the Gerber family marks an exciting milestone for Vuori that’s been years in the making.
"Kaia and Cindy are natural muses for Vuori’s women’s collection, embodying strength, style, and modern femininity. And the entire Gerber family reflects a timeless yet modern approach to fashion — blending elevated style with down-to-earth energy that aligns perfectly with Vuori’s core values."
Gerber added: "From the moment I met Joe, it was clear that he’s focused and knows exactly what he wants, but above all, he’s just a genuinely good person who shares the same values as our family.
"What stood out wasn’t just the business, but the personal connections — it wasn’t about deals, it was about shared stories and a mutual respect. That’s what sets Vuori apart: no matter how fast they grow, they keep that ego-free community where people surf at lunch and celebrate each other’s wins."
Cindy Crawford said: "The fabric is unlike anything I’ve ever worn. It's so soft, so versatile, you literally never want to take it off. That’s the magic of Vuori—it’s designed by people who live this lifestyle, and you feel that quality and authenticity in every stitch."
Kaia Gerber added: "Vuori has redefined what everyday style can look and feel like. I love that I can go from a workout to a meeting. It is clothing as a return to self."
Cindy and Kaia have also recently teamed up with Zara on a second collection. After the success of last year's first edition, Zara rejoined forces with the two fashion icons, on a collection of 'meticulously crafted pieces', dropping tonight.
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