Ciaté London reunites with Smiley to celebrate 50th anniversary

Following the success of their 2020 partnership, Ciaté London has reunited with Smiley to celebrate the brand’s 50th anniversary, creating make-up inspired by happiness.

Aimed at harnessing the power of happiness, artistic experiment and individual style, the five-piece beauty collection features playful designs including the Smiley Glow-To Illuminating Blush Quad featuring four Ciaté London’s matte blush with ultra-fine powder highlighter shades, from peachy-pink to deep bronze, embossed with Smiley icons.

The Indie British beauty brand has also given its Pump Plump and its Lip Mask a Smiley makeover, as well as created new Smiley Nail Wraps with 12 playful designs created with “individuality in mind”. Completing the collection is a bright yellow Smiley handheld collectable mirror embossed with the brand’s mantra to “take the time to smile”.

Charlotte Knight, Founder and Chief Executive at Ciaté London, said in a statement: "We’re so thrilled to be revisiting one of our most loved and unique Ciaté collaborations. I fell in love with Smiley’s iconic, bright imagery and their familiar and simple message of ‘Take Time To Smile’.

"Ciaté London and Smiley are innovative industry disruptors, and we both ultimately believe positivity is power and individuality is beautiful. It’s been a pleasure to create such a beautiful, bright collection with a pop culture icon."

The Ciaté London X Smiley collection is available on its webstore, priced from £16 to £29.