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Christopher Raeburn to launch East London community design lab

Tom Shearsmith
30 June 2021

Christopher Raeburn, founder of RÆBURN and Global Creative Director of Timberland, is to design and produce a new creative hub and design lab in London's East Village, Stratford.

Formally home to the London 2012 Olympic Games athletes, the new design lab is being constructed on the ground floor of the East Village's newest building, Victory Plaza, which opened in 2019.

Opening to the public this July, The Lab E20 will bring together emerging, local and global innovators in fashion, tech and design to share their principles of sustainable living with the local community.

The 3,500 sq ft double-heighted space will be influenced by RÆBURN’s design philosophy of: RÆMADE, RÆDUCED, RÆCYCLED and will form the backdrop to ‘PREVIEW’, a six-month programme of exhibitions, installations, workshops and events.

The programme will see East Village host cultural organisations, creative and social enterprises working together to deliver a more sustainable, diverse and accessible pipeline for the future of London’s creative economy.

Ailish Christian-West, Director of Real Estate at Get Living, said: “Our vision is for East Village to become a stage where meaningful things are created, offering visitors and members of the community the opportunity to experience and see things being made, to learn about the products and the design, before buying them.”

Supported by Get Living, partners planning to come into the space include the British Fashion Council’s Institute of Positive Fashion, East Bank, and the Fashion District.

Christopher Raeburn commented: “Myself and the team are immensely proud to unveil this project alongside the fantastic individuals behind Get Living, FutureCity and East Village. Since the formation of Raeburn on Fish Island, Hackney Wick back in 2009, we've always been about innovation, inspiration and collaboration, and The Lab E20 has allowed us to truly bring those values to scale; resulting in a meaningful space for all creative thinkers, alongside a provocation to the industry to reconsider our approach to material use and the merits of waste. We’re all excited to kick off our host of community events and witness the rewards of this special location."

Caroline Rush CBE, CEO of the British Fashion Council, added: “East Village will be the intersection where creative experimentation and social value combine.”

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