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Christopher Kane creates first ever advertising campaign for SS16

Lauretta Roberts
27 January 2016

London Fashion Week designer Christopher Kane has unveiled his first ever advertising campaign for SS16 - a decade after the launch of his brand - featuring British model Alice Buckingham wearing a fringed dress from this season's collection. A further image shows a transparent pocket detail.

Set against a minimalist background, the ads were shot in London by Harley Weir and styled by Joe McKenna. They will make their debut in the March editions of UK and international fashion magazines, including Vogue.

Kane told WWD, that he looked forward "to experimenting and building my brand image through this medium; it’s an exciting time for us.”

Christopher Kane

Christopher Kane SS16

Kane, a graduate of Central Saint Martins, launched his collection in 2006 with his sister Tammy. In 2013 Kering acquired a 51% stake in the brand, taking Kane into a luxury group stable that also includes Stella McCartney, Alexander McQueen, Saint Laurent, Gucci and Balenciaga.

He went on to open his flagship boutique in Mount Street in London's Mayfair in 2014, but the brand is also stocked in many of the world's leading multi-brand stores including MATCHESFASHION.COM, Liberty and NET-A-PORTER.COM.

This year Kane is expected to launch his own e-commerce site. He will show his AW16 collection at London Fashion Week on Monday 22 February at 3pm, which is expected to be one of the week's highlights.

 


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