Follow us


Christmas sales up 7% at Jigsaw

Lauretta Roberts
03 January 2018

Premium fashion retailer Jigsaw has reported a 7% increase in sales in the five weeks ending 30 December 2017.

The result was achieved against a tough comparable for the prior year and in challenging market conditions while the brand, as ever, shunned the Black Friday pre-Christmas discounting bonanza.

Online sales were up 34% during the period while its luxury multi-brand stores, The Shop at Bluebird, were 16% up year-on-year. Sales in its biggest international market, Australia, were up 61%.

Chief executive Peter Ruis commented: “Jigsaw continues to innovate at this time of year with a compelling offer around fashion and gifting. The unique collaboration with chocolatier Rococo came to the fore, bolstered by cutting edge omni-channel agility."

Jigsaw operates more than 80 own-brand stores (30 of which are in London) and has concessions in most branches of John Lewis, Fenwick and Bentalls as well as international concessions in Arnotts Dublin, De Bijenkorf in the Netherlands, David Jones Australia, Robinsons Singapore, Edgars Johannesburg and Voisins Jersey.

Free NewsletterVISIT